WhoKnows believes that every person should own their own data and most importantly be able to monetize their data. Why should Facebook and Google make billions in advertising revenue off of our profiles?
With WhoKnows, the price you set for each reply is given to the recipient (if they respond), and then they in turn choose a charity of their choice to donate that payment to. Think of it as email marketing for social good! The recipient of emails feel gratitude because marketers are actually respecting their time and helping a cause they believe in. No more chances to win an iPad or a gift card, just straight up charitable donations for every response.