Contrary to popular belief, it is still legal and effective to send cold businesses-related emails to GDPR countries. However, there are guidelines you must follow.
Let's do a quick review. The General Data Protection Regulation is a legal regulation issued by the Council of the European Union and The European Parliament. Its main purpose is to protect the personal data of EU citizens. The GDPR is not about cold emailing. It is not about businesses. It is about personal data protection.
However, sending business emails does mean processing personal data so there are some key things you need to keep in mind when emailing in a post-GDPR environment.
Here are the key guidelines to be compliant:
- You must ensure your message is relevant to your audience
- You must explain why the message is relevant to your audience
- WhoKnows ensures it's easy to unsubscribe
- WhoKnows ensures our database is regularly cleansed and updated
- WhoKnows has GDRP compliant processes to handle questions, complaints, and requests to delete info.
Read more about the WhoKnows GDPR policy as well as this more general overview about cold emailing and GDRP: 5 Simple Steps To Sending GDPR-Compliant B2B Cold Emails.